~EPUB ⚑ Francois Coty: Fragrance, Power, Money ♢ PDF or E-pub free

~EPUB ☧ Francois Coty: Fragrance, Power, Money ☪ If anyone wants to understand the fate of France in the th century, this is the book to read Arthur Herman, historian and bestselling author of How the Scots Invented the Modern World In , Fran ois Coty became a multimillionaire within two years of creating his first perfume, the legendary La Rose Jacqueminot In theyears he ruled his perfume and cosmetics kingdom, Coty became France s first billionaire, acquiring unimaginable wealth during the most devastating war in the history of Europe, World War I Born in Corsica next door to the home where his idol and distant relative Napoleon Bonaparte was born, Coty, with his unshakable charisma, ingenuity, and of course, his incredibly sensitive nose, revolutionized the world s fragrance and cosmetics industry Now, for the first time, comes this stunning biography of France s fragrance king, the incredible story of the ambitions, loves, losses, and triumphs of one of the th century s most famed yet enigmatic entrepreneurial geniuses One of the most fascinating and engrossing biographies I have ever read I got it at a second hand store really lookingfor a general book of perfumes but once I started reading I could not put it down The innovations he made not only to the beauty world but the life of the factory worker, giving sick time, 8 hour days, a day care so mothers could visit their children This is really jumping ahead He envisioned his perfumes to be the finest on the market and they were Starting with La One of the most fascinating and engrossing biographies I have ever read I got it at a second hand store really lookingfor a general book of perfumes but once I started reading I could not put it down The innovations he made not only to the beauty world but the life of the factory worker, giving sick time, 8 hour days, a day care so mothers could visit their children This is really jumping ahead He envisioned his perfumes to be the finest on the market and they were Starting with La Rose Jaqueminot, bottled in a Baccarat flacon He later worked with Lalique to create flasks for other perfumes And they were worn by the most rich and powerful of society All the Romanov daughters and their mother had their own favorite Coty perfume much to the chagrin of centuries older houses such as Houbigant.He was innovative, a natural nose , a philanthropist and a pioneer in the creation of fragrances and cosmetics He and his wife owned old homes all over the world furnishing them with the most lavish antiques and specially made walls of teak and Lalique glass They had the finest of everything, bespoke clothes, jewels kept in drawers from ceiling to floor needing a ladder to reach the top All designer jewels No expense was spared But as he threw himself into the world of fragrance and cosmetics, he also was a a man of many other talents Designing and overseeing construction of homes, factories, buying newspapers such as Le Figaro which ended poorly for him.A Corsican by birth he poured money into that island bringing electricity to it, giving large sums of money for the poor, building a sporting arena, the only thing that retains his name and is a symbol of his largesse.During the war he saved the franc by pouring money into the coffers of the government However he was not a man without faults He had several mistresses, a family of five by one, was always busy on one innovation or another Not the most doting father But he always kept his family well provided for.The end of his life and that of the Coty empire is very sad In the 60s his wife s second husband convinced her to sell the company to a German Canadian firm which put it in drugstores It now mainly produces perfumes for celebrities like Jennifer Lopez, Katy Perry, Beyonce and David Beckham But it does control other high end companies such as Joop , Vera Wang, Davidoff and Marc Jacobs to name a few Here s a list of what Coty has acquired it will never be the same luxe brand it once was and he envisioned Sadly, the Coty family has nothing to do with its current production Part of the the deal was that no Coty family member would be employed in the new merger.I don t think I m giving away any spoilers I ve barely scratched the surface of the history of this man s legacy I do remember being fascinated by my mother s perfumes and cosmetics and seeing the round container covered in orange paper with a white powder puff pattern This was the famous air spun powder Coty created and the packaging has not changed since the 60s So there there a little bit of his legacy in every woman s boudoir You can still get some of the original fragrances at www.vermontcountrystore.com such as Emeraude and L Origan Others are on ebay and Etsy I remember when four were available at VCS Had I known then what I know I know now I would have snatched them up