[[ DOWNLOAD EBOOK ]] ↟ The Command to Look: A Master Photographer's Method for Controlling the Human Gaze ↿ PDF eBook or Kindle ePUB free

This guy s photos are INSANE, super dark American grotesque indeed I was hoping it would be a nicer art book, but it s a paperback guide for photographers Still cool to see these pictures. [[ DOWNLOAD EBOOK ]] ⇨ The Command to Look: A Master Photographer's Method for Controlling the Human Gaze ↹ The Command to Look was one of William Mortensen s most influential and sought after books, and has been out of print for fifty years Reproduced here in full, this book includes an essay by Michael Moynihan on how its images influenced the occult lesser magic of the founder of the Church of Satan, Anton Szandor LaVeyThe book reproduces fifty five images of Mortensen s best work and text by the wittiest and most biting writers on photography of their time From Larry Lytle s introduction, pp 20 21 THE COMMAND TO LOOK imparts no technical information whatsoever It is best seen as a treatise on the use of psychology and visual perception to construct a picture Early in the book, Mortensen instructs the reader that any picture that goes places does so by following a definite psychological formula The formula for picture success which he then explicates is actually a primer on how to use the brain s hardwired receptors to manipulate or contr From Larry Lytle s introduction, pp 20 21 THE COMMAND TO LOOK imparts no technical information whatsoever It is best seen as a treatise on the use of psychology and visual perception to construct a picture Early in the book, Mortensen instructs the reader that any picture that goes places does so by following a definite psychological formula The formula for picture success which he then explicates is actually a primer on how to use the brain s hardwired receptors to manipulate or control the viewer s interest in and reaction to a photograph Although he never specifically states which branch or branches of psychology provided the basis for his claims, Mortensen seems to have been influenced by Carl Jung s theories concerning the collective unconscious and archetypes Mortensen conceives this in a broader category, identifying it with an inborn and subliminal response to fear stimuli in all humans introduction cont., pp 24 25 Mortensen s theories in THE COMMAND TO LOOK also foreshadow certain aspects of postmodern philosophy His ideas about how one connects to images through emotion, and how Impact can be used to create a climactic point in the composition, parallel those of philosopher Roland Barthes In his book CAMERA LUCIDA, Barthes cryptically discusses his encounters with photographs that contained what he calls the STADIUM emotional connection, an ability to speak to the viewer and the PUNCTUM some detectable or indescribable point that catches the viewer s attention For Barthes, the interaction between the spectator viewer and the photograph takes on a primary importance, as it does with Mortensen Last but not least, Mortensen s theories in THE COMMAND TO LOOK foreshadow the use of subliminal techniques in film and advertising that gained precedence in the latter half of the twentieth century He thought of his system of Impact and Subjective Interest as a way to manipulate and entice the viewer into a consumptive relationship with his photographs Mortensen on artistic motivation, pp 41 42 Why does an artist paint pictures, write symphonies, carve statues, tell stories Is it because he finds joy and spiritual release in the mere doing of these things Probably but this is not the whole story Is it because he makes his living after this fashion No doubt but there is stillto it than this Here is the third reason It is a very significant reason, though it is generally disregarded The artist persists in being an artist because he revels in the feeling that he may affect or influence people by his work He does not demand approbation, but he does demand NOTICE AND RESPONSE The thought that he may through his work influence people and strike past their defenses to their secret emotions gives him a gratifying sense of power The Romantics conceived of the artist living in an ivory tower apart from men and affairs It is barely possible that an artist could live and create in such sanitary isolation, but in order to get his human recompense for his labors, he must descend to the plane of the marketplace and note and rejoice in the effects of his works on other men Nor is it enough for him to have his friends dutifully say Ah He wants to have evidence of the effect of his works on the large, personally indifferent public It is a matter of less importance to him whether the public is pleased, amused or angered at his works but SOME sort of reaction he must have, and on this his ego nourishes itself The truth is that there is a great deal of the showman in every artist who is worth his salt As such, he posts lurid signs, he beats on a gong, he yells himself hoarse anything to halt the passing crowd and lure them inside his tent Of course, if he is a wise showman as well as an energetic one, he will have something worthwhile to offer the crowd when he has gotten them inside An excellent writing that touches on essential patterns that deal with the subconscious mind and how to gather the attention from the populace to pay attention and be influenced by any kind of propaganda, an excellent work that deals with the patterns used by the modern media to influence, manipulate and gear the people s opinion by tapping on their emotions and primitive instincts embedded at the subconscious mind A most read it you like the writings of Carl Gustav Jung or if you wantins An excellent writing that touches on essential patterns that deal with the subconscious mind and how to gather the attention from the populace to pay attention and be influenced by any kind of propaganda, an excellent work that deals with the patterns used by the modern media to influence, manipulate and gear the people s opinion by tapping on their emotions and primitive instincts embedded at the subconscious mind A most read it you like the writings of Carl Gustav Jung or if you wantinsight of how the human subconscious mind reacts to external stimuli, also a good read if you want some pointers on the tricks that the media and the marketing industry use to influence your opinion and habits Uno de los libros capitales para entender la filosof a de Mortensen, perfilando el uso de la psicolog a jungiana en su trabajo art stico La galer a de im genes que complementan el volumen ilustran esta singular visi n pict rica que lo convirti en un fot grafo vanguardista en la primera mitad del siglo XX. What if Barthes was raised on pulp novels and noir This has a layman s gritty Camera Lucida vibe I m into it Idk if I believe all of it, but it s worth reading Better than a lot of other photo theory books Not dry at all Read it in a single sitting. THE COMMAND TO LOOK by William Mortensen has been, up until now, a rather hard book to find It is a master photographer s guide in not just taking photographs but in how to produce art What truly sets this work apart from so many others is the philosophy inherent in Mr Mortensen s work As you might discern from the title, this book guides the person behind the camera in how to design your photograph so as to make the viewer follow your directions for eye movement when viewing the end result THE COMMAND TO LOOK by William Mortensen has been, up until now, a rather hard book to find It is a master photographer s guide in not just taking photographs but in how to produce art What truly sets this work apart from so many others is the philosophy inherent in Mr Mortensen s work As you might discern from the title, this book guides the person behind the camera in how to design your photograph so as to make the viewer follow your directions for eye movement when viewing the end result This is not as easy as you might think Detailing the layout of the composition in such a manner so as to have the viewer see the elements of the photo in the set steps you wish to have it viewed allows the artist to force an interpretation upon the onlooker Directions from the book flow around three dominant desired results The photograph should a By its arrangement, make you look at it b Having looked See And c Having seen enjoy The photographs finished product should, by its very nature, demand that it be viewed, thought about and relished for both its beauty despite the subject matter and what it evokes with the viewer In this short book Mr Mortensen has detailed his method of producing images that appearas paintings than photos While many of the images he came up with appear to be products of computer trickery through the use of Photoshop and other such programs, keep in mind that this book and the images it contains was originally published in 1937 A welcome addition to any photographs tools, one that will only enhance even the most amateur of shutterbugs I won this through Goodreads Even though I ve shelved this as a book on photography both virtually on Goodreads and physically in my bookshelf , it seems I might need a special section for this one Quite possibly, I might need to place this with my two books on La Vey s satanism, The Satanic Bible and The Satanic Rituals Overall, classification of books isn t always as obvious as one usually thinks, and a book like this one isn t so much a book on photography as it is a book on the psychological forces behind or inside p Even though I ve shelved this as a book on photography both virtually on Goodreads and physically in my bookshelf , it seems I might need a special section for this one Quite possibly, I might need to place this with my two books on La Vey s satanism, The Satanic Bible and The Satanic Rituals Overall, classification of books isn t always as obvious as one usually thinks, and a book like this one isn t so much a book on photography as it is a book on the psychological forces behind or inside photographies Just like Anton La Vey who was heavily influenced by The Command To Look didn t create the Church of Satan as a church, but rather as a means to apply those same forces in real, everyday life.Rant aside, wehat I meant to say was that this was very inspiring on so many levels not just to me as a photographer And maybe that s what makes me like this book so much That it provides rules or laws or maybe just simply a way to do things, whatever they might be For now, though, I ll try to apply it to the activity it was meant to be a guide to Photography Incredible What a talented man I now want all his books